November 2022 ARTICLES

Industry News and Research

Jon Reid – Programming Considerations for Amateur Hockey

Jon Reid is a former Junior and University Hockey player who went on to complete a Bachelor of Physical Education, along with a Master’s in the Science of Kinesiology at Memorial University of Newfoundland. As a former athlete, Jon has always been interested in strength and conditioning and overall athlete development. As Jon’s hockey career came to an end, it was rewarding to find a career path to help enhance the development of athletes. This brought Jon to his current position at APSolute Performance and Wellness, where he oversees the Strength and Conditioning department and delivers programming to both amateur [...]

November 29, 2022|Categories: Interviews, Programming, Youth Training|Tags: |

Meet Your BOD Nominees

We had eight nominees come forward to fill the seven BOD positions available. Elections will take place at the 2022 AGM on Sunday, November 20, at 6:30pm EST. Please see the nomination statements below: Joe McCullumHead Strength and Conditioning Coach – UBC It is my goal to help promote the CSCA on the West Coast and help build membership within the community here. I hope to give back to the industry and encourage others to stay in the profession and build meaningful careers. Cole Hergott Head Strength and Conditioning Coach – Trinity Western I want to help grow the S&C [...]

November 6, 2022|Categories: CSCA|Tags: |

CSCA Forum #3 – Branding and Marketing

The CSCA Forum #3 on branding and marketing video link is posted below. Featured topics covered included: the transition from the institutional to private sector, aligning personal and professional goals, and where exactly do you start with developing your own brand and business. Thanks to Jodi and Alena for sharing their professional insights into the complex but important process of promoting your business. https://youtu.be/Uwu05JZFq3Y Featured Quotes and Teasers: Core values are the foundation of your business – Alena Think about who your person (client) is and where they are spending their time (How to find and recruit clients) – Alena Staying true [...]

November 2, 2022|Categories: Business|Tags: |
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