Published On: April 27, 2021Categories: Business, CSCA, Industry, Interviews


DATE: Saturday May 1st, 2021

WHERE: Virtual (Conference Link will be sent to participants the week leading up to the conference)

Pre Conference Session and Introductions 10:40 – 11am EST


12noon- 2:00 (AST), 11:00am- 1:00pm (EST), 8:00am- 10:00am (PST)

Speakers: David Behm, Darren Steeves, Jonathon Fowles, Josh Nowlan, Ethan Rendell-Watson

Moderator: Shauna Forsyth

David Behm: Benefits of stretching for health: injury risk reduction and pain control 

Evidence for the effectiveness of acute and chronic stretching for improving range of
motion (ROM) is extensive and strong. Improved flexibility can have positive impacts
on activities of daily living and health. There is less expansive literature on the
effects of stretching on other aspects of health such as injury incidence and pain
reduction. The objective of this presentation is to examine the existing literature in
these areas. The review highlights that stretching can provide a reduction in the
incidence of musculotendinous injuries, which may be related to the increased
force available at longer muscle lengths (altered force-length relationship) among
other factors. While the very few acute stretching studies suggest a positive effect
on pain reduction, there is more expansive literature demonstrating beneficial
effects of chronic stretching on pain reduction at many sites. Hence, acute and
chronic stretching do seem to have positive effects on health-related issues of
injury incidence and pain reduction. 

BIO: Dr. Behm has worked at Memorial University of Newfoundland since 1995 teaching
more than 18 different courses and served as Associate Dean / Chair of the
School of Human Kinetics and Recreation Graduate Studies for approximately 10
years. His research interests have been diverse with over 300 peer-reviewed articles,
and over 21000 citations (h index of 70 with 60 classified as truly exceptional) 
exploring neuromuscular responses to stretching, resistance training, balance,
fatigue, foam rolling, and other topics. David has authored a number of chapters
and a book entitled “The Science and Physiology of Flexibility and Stretching:
Implications and Applications in Sport Performance and Health”
(Routledge Publishers 2018). He has received a number of university, national
and international awards such as the National Strength and Conditioning
Association Outstanding Sport Scientist award (2014) and Canadian Society for
Exercise Physiology Honour Award (2015). He has emphasized public engagement
with many appearances on radio and television, a highly viewed TEDx talk on
stretching, strength consultant for the Canadian Olympic curling gold medal
winning team (2006) and numerous articles in popular fitness magazines and
newspapers. Dr. Behm attempts to bridge the gap between his athletic background
(drafted into the Canadian Football League, junior ice hockey player, provincial
champion in both tennis and squash) and his research pursuits. 
Darren Steeves: Want to flourish? Let your values guide you

Whether it be a relationship with a coach, colleague, staff you lead, athletes or
business partnership, value alignment is important. Practicing acceptance can help but
no value alignment is hard to overcome. Darren will discuss his experiences across
sport and business, the highs, and lows. Following a few basic principles can make
the rollercoaster ride more enjoyable. Remember not all business is good business.

BIO: Darren is passionate about improving the performance and resilience of the groups
and people he works with. Darren’s purpose is to help people and is guided by
and values trust, innovation, excellence, and collaboration. Darren is a professional
Exercise Physiologist and has worked in the health and performance field for
nearly 25 years. He is an Owner of a Health Strategy Consulting Company in Halifax
since 2014 and a technology company started in 2020. He has consulted within
corporations, with top level executives, Universities, Olympic Medalists, World
Champion athletes and presents international on a variety of topics. Darren has
written a book called “Are You Ready?” and a founding Director of the CSCA. When
you have a free moment, watch his resilience TedTalk on YouTube.
Jonathon Fowles, Josh Nolan, Ethan Rendell-Watson: Adapting a varsity strength
and conditioning program in the COVID environment – challenges and

The Covid-19 pandemic has challenged fitness and high performance centres to
continue to provide services for clients with shutdowns and physical distancing
limitations. Acadia University is one of the few locations in the country that was able
to maintain a functioning High Performance Centre during the majority of the
pandemic, to train varsity athletes and clients from the community, albeit while
facing challenges and difficulties. This presentation will cover the challenges faced
by two senior strength and conditioning interns who managed running the Acadia
High Performance Centre for 280 varsity athletes and community members, without
the benefit of a Head Strength and Conditioning Coach. Josh Nowlan and
Ethan Rendell Watson are two Senior Interns in 2 the Acadia Performance
training program and the Exercise Science and Training Option at Acadia, who
will present the challenges and opportunities uncovered with their experiences
delivering S&C programing to their student athlete peers and the community during
the pandemic. This presentation will be of benefit to those who are trying to re-open
S&C programming after COVID as well as those who may be thinking about delivering
programming in resource strapped environments, such as high schools and
community sport programs.

BIOS: Jonathon Fowles, PhD, FCSEP, CSEP-CEP, HPS – Moderator Dr. Fowles
specializes in neuromuscular adaptations to training and has published papers in
fatigue, athletic training, testing and performance. He has worked with several
Canadian national teams and Olympic athletes as well as a head strength and
conditioning coach at three Canadian Universities. He is a Sport Science Advisor for
the Canadian Sport Centre-Atlantic and was the Physical Preparation Lead for the
National Coaching Institute Atlantic.

Josh Nowlan, CSEP-CPT, BKin (cand.) Josh Nowlan is a graduating student at
Acadia University. As a senior intern he started the year responsible for the Men’s
Football program then, transitioned to the Men’s Hockey team. He is a lead coach
with Acadia Performance Training where he has coached variety of age groups
ranging from middle school aged children to adults along with athletes from Canadian
Sport Centre-Atlantic. Ethan Rendell Watson, CSEP-CPT, BKin (cand.)

Ethan Rendell-Watson is a graduate of the Acadia University’s Kinesiology program
where he was the lead Strength and Performance Coach for the Women’s Basketball
Team. At Acadia he was a part of the Exercise and Training Practicum where he
worked with youth programs, chronic conditions, and special populations. Ethan is
currently a Strength and Performance Coach at Atlantic Sports Performance.


2:20pm- 4:10pm (AST), 1:20pm- 3:10pm (EST), 10:20am- 12:10pm (PST)

Speakers: Scott Livingston, Ed McNeely, Jordan Foley

Moderator: Sam Eyles-Frayne

Scott Livingston: Reverse engineering movement through video analysis.

In this session we will look at an important element of the Reconditioning process,
analyzing sport movement using video. Recognizing the skill, defining the movement
attributes that encompass that skill through thin slicing, and recognizing how movement
attribute issues can be improved through training stimulus. Then integrating and
assimilating the improvements into the overreaching skill.

BIO: Scott Livingston is a designer of human and organizational performance solutions
who has worked in the high-performance sports world for more than thirty years. As
a performance coach and athletic therapist, he is known for his dedication to building
more efficient, effective and resilient athletes. Scott has trained and re-built athletes at
every level and has personally trained multiple Olympic and World Cup medalists.
He worked for eleven seasons in the National Hockey league as an athletic therapist
and strength and conditioning coach with the Montreal Canadiens, New York Rangers,
and New York Islanders. He co-owns an educational business
dedicated to teaching leading edge practices in performance and reconditioning.
His newest passion is his podcast Leave Your Mark where he interviews people from
all walks of human performance exploring their personal life stories. He is a dedicated
and loving son, husband, father, and friend, and his purpose is to inspire people,
create change and challenge convention through his own example and mentorship.
Ed McNeely: Transferring physical abilities to the field of play performance

When working with athletes the ability to transfer changes in physical abilities to field
of play performance is critical. The presentation will dig into the concepts of specificity
and transfer of training and discuss how we can do a better job of ensuring true
performance improvements and not just changes in performance surrogates like
vertical jumps and linear sprints.

BIO: Ed McNeely is the Lead of Strength and Conditioning at CSIO. He has been involved
in high performance sport for over 30 years having worked with 20 NSOs. Ed is also
one of the Founding Directors of the CSCA.
Jordan Foley: Demographics of Canadian strength and conditioning coaches

The primary purpose of this presentation is to present information about the
demographic characteristics of S&C coaches in Canada based on a survey conducted in the fall of 2020. The presentation will identify present state demographics of S&C
coaches in Canada including age, sex, minority status, salary, certification, and
educational status.

BIO: Jordan Foley CSCS, RSCC*D, is a Strength & Conditioning Specialist with
CANSOFCOM. Jordan is a Certified Strength and Conditioning Specialist and a
Registered Strength and Conditioning Coach with Distinction from the National
Strength and Conditioning Association. Throughout his career, Jordan has worked
across a multitude of sports from the high school, collegiate, national, and
professional levels


4:30pm- 6:30pm (AST), 3:30pm- 5:30pm (EST), 12:30pm- 2:30pm (PST)

Speakers: Samantha Pritchard, Joe McCullum, Georgia Grieve, Sierra Moores

Moderator: Elliott Richardson

Samantha Pritchard: A USPORTS integrated support team

The University of British Columbia’s Athletics department is fortunate to have structures
in place to provide varsity athletes with services from an integrated support team. This
talk will provide an overview with the structure and services at UBC including the
challenges that the team faces as well as the successes we’ve achieved. The session
will end with a specific example of an ongoing collaborative project.

BIO: Samantha is the Sr. Manager of Sport Science and Sport Medicine at the
University of British Columbia (UBC). Prior to joining UBC in 2018, Samantha was
lead, Sport Biomechanist and Performance Analyst for the Canadian Sport Institute
Pacific. In her role, she worked with hundreds of provincial and national team athletes
from a variety in sports ranging from freestyle skiing to wheelchair rugby. Samantha
holds a B.Sc. and M.Sc. from McMaster University where she started her sporting
career as a strength and conditioning coach.
Georgia Grieve: Coaching in an error-reduced environment

Error reduced learning environments have been shown to improve learning in learners
of all ages and skill levels. Motor learning concepts can help us to understand how to
create these environments, and facilitate skill acquisition. Particular consideration is
given to constraints, implicit learning, optimal challenge, and feedback.

BIO: Georgia is a masters student in Dr Nicola Hodges’ Motor Skills Lab at UBC,
researching how perceptual skills develop in youth athletes with age and practice
experience. She is also a graduate assistant in the UBC varsity gym and works with
the high performance department at the Richmond Olympic Oval.
Sierra Moores: Lost in translation

High performance is achieved when the gap between sport and strength coach is
bridged. Sport and strength coaches’ impact exponentially increases when their areas
of expertise are actively integrated. This active integration requires conscious,
continuous effort from both the sport and strength coach. While bi-weekly
meetings/regular check-ins may seem like the obvious solution, it’s simply not feasible
for many. During this session we will discuss the barriers facing the sport-strength
coach relationship and possible solutions.  

BIO: Sierra’s coaching career began in high school working as a coach and student
trainer with swimming, figure skating, and rugby. She completed her Bachelor of
Science in Kinesiology at the University of Waterloo with specializations in exercise
physiology and nutrition. In 2018, Moores was the assistant coach for the University
of Waterloo swim team, helping them to the Warriors to their best finish at OUA
Championships in 30 years. In 2019, she began her Masters in Kinesiology, at UBC,
with specializations in overtraining syndrome and load monitoring. Shortly after, she
was hired as the interim assistant coach for the varsity swim team. As the interim
assistant, Moores helped both the men and women’s teams become Canada West
and U SPORTS champions. She was selected in 2019-2020 as the recipient for the
Canadian Association of Coaches’ University Female Coach Mentorship initiative
and at the start of the 2020 season Sierra was hired as the full-time assistant coach
for the T-birds.
Joe McCullum: Re-evaluating traditional metrics for the Strength and
Conditioning professional in team sport

Generally speaking, the goal of the S and C coach is to increase performance and
resiliency while decreasing the likelihood of injury in the population they are working
with. These goals are often guided by speed, conditioning, strength and power
metrics (to name a few) and with the advent of technology our focus has narrowed
even further. This talk is not meant to argue the efficacy or replace said metrics but
to consider there may be things we are missing that could enhance the likelihood
of reaching the aforementioned goals. Sport coaches use key performance indicators
(KPI’s) to assess athletes as we use our metrics to do the same. Can there be a
symbiotic relationship between our traditional metrics and sport coaches KPI’s?

BIO: Joe’s sport background began as a high school wrestler, rugby and football
athlete and ended with a full football scholarship to the University of Utah. After
his football career Joe worked as a full-time assistant for the University as a
strength and conditioning coach. He spent the next two years working with all
16 teams ranging from football to gymnastics. After 6 years in Salt Lake City
Joe moved back to Canada where he began working as the Director of High
Performance Training and Staff Development for Level Ten Fitness in North
Vancouver. During this time, he was also a volunteer sport coach for football,
wrestling and rugby with his former high school. In his 12 years with Level Ten
Fitness he worked and traveled the world with countless national teams and
athletes including U20 Rugby, Sailing, Wrestling and close to everything in
between while managing a staff of 20 plus personal trainers, therapists and
coaches. He has coached multiple world and Olympic medalists in many
different sports as well as many professional athletes ranging from the NHL to
NFL. In September 2014 Joe took on the role of Head Strength and Conditioning
Coach for the University of British Columbia where he is responsible for 26
teams and over 650 athletes.

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